Swot Evaluation Essay

SWOT Analysis for Royal Dutch Shell (1999-2003)В В В

Simply known as Shell, Royal Dutch Shell, which was based inВ The Hague, В Netherlands, can be described as multinational olive oil company involved in oil and gas exploration and production as well as transport and advertising of natural gas and electricity and marketing and shipping of oil products and chemicals. Shell also has pursuits in green resources of energy such as wind and solar power and hydrogen. With its comprehensive operation in over 150 countries, Layer now utilizes more than 300, 000 people. In the financial year finished December 06\, the company got reported earnings of $318, 845 with 3. 9% increase as a result of 2006. During the fiscal year 06\, Shell incurred $45, 777 million of operating revenue and $26, 311 net profit, a 0. 3% and zero. 2% maximize over the prior year, respectively. The SWOT analysis in the company is just as follows: В

STRENGTHS

в–Є Strong brand equity

в–Є Long standing and financially sound firm

в–Є Extensive solutions

With a trademark that is certainly globally known, Shell may be the fourth largest company in the world and the second largest personal sector energy corporation. The business has also a lot of branches and sub-offices globally apart from the oil refineries and subsidiary companies, making possible the penetration of Asian, Africa and American Markets. The that the company had proven over the decades is of sincerity and trustworthiness which was recognized to be the type in accumulating the large customer base. Besides its long range of products comprising oils, lubricants, diesel gasoline, jet gas, petroleum-based products and oil refinery heavy tools, the company has also ventured into a large network and supply-based transportation of oil goods in different places. В В

WEAKNESSES

в–Є Operating in unstable environment

в–Є Negative awareness regarding procedure

в–Є Tendency of assigning unethical environmental practices в–Є Prices

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